I still remember when I first realized that I alone was responsible
for advocacy for my art program. At the beginning of my first teaching position
I naively assumed my principal would be pleased to know of an upcoming special
event in my room and that she would contact the local newspaper about it. I
quickly learned that lesson (and how to write press releases) and eventually
developed a professional relationship with the local arts editor. Nowadays the
Internet, email, and digital photography make it much easier to share and
publicize your art program. And don’t be shy about it; you are doing it for
your students. Effective advocacy efforts share your students’ successes with
administrators, fellow teachers, parents, other students, and the community and
can only benefit your program.
Advocacy is the process of showing support for or bringing
attention to an important issue, idea, or event. As an art teacher, no doubt
you are responsible for displaying your students’ artwork in your halls and
display cases. One simple way you can immediately make these exhibits more
effective is to accompany the artwork with short student artist statements or
teacher explanations of the project’s objectives or processes.
After first checking with your principal and/or district
public relations representative, contact your local media for special exhibits
or presentations, especially if they will provide colorful photo opportunities.
You might just end up on the front page of your local newspaper. If the
newspaper or district doesn’t send a photographer, take pictures yourself and
send them in with a press release (who, what, when, where, and why).
And speaking of photographs, I recommend always having a
good digital camera with you at school and using it every day. Take photographs
of students working, of both the process and the product. For publication
purposes, try not to show students’ recognizable faces. Shoot over their
shoulders or from across the table. You will find lots of ways to use these
photographs online and in print but they need to be high-resolution images for
print reproduction (300 dpi). Images used online can be lower resolution (72
dpi).
The next advocacy step is to look beyond your school and
into the community. Look for local public exhibition venues such as arts
festivals, public libraries, banks, hospitals, businesses, billboards, and the
like. Don’t be afraid to ask; you’ll be surprised by how many people will say
yes.
Do you have a blog or a website for your art program? If
not, you might consider starting one, as they can be an incredible resource and
advocacy tool. Blogs can serve as advocacy for your art program, share your
teaching philosophy, goals, and objectives, provide a place to share your
students’ artwork with a worldwide audience, generate discussions with other art
teachers, and more. You can start a free site with blogspot.com, weebly.com, or
wordpress.com. These all have sample templates and lots of help to get you
started.
NAEA offers an incredible wealth of advocacy resources for
you online. Many can be printed out or emailed to administrators or parents. They include
advocacy white papers and position statements and such gems as Elliot Eisner’s Ten Lessons the Arts Teach. NAEA also
offers many ways to connect with other elementary art educators: a listserv, a
Facebook Elementary Division page, Elementary Division
Pinterest Advocacy page,
and an Elementary Ning interactive website
website. Photographs you take in your art
room can be shared on many of these sites.
Finally, get published! Whether it is in an art education
magazine, a website, or on a blog, getting published is one of the best ways to
spread the word about your art program. And don’t be shy about sharing. Frame
print publications and hang them in your art room. Send copies to your administrators.
Successful art advocacy can only benefit your students, principal, school, and
program.
For visual examples of many of these suggestions and a presentation you can share, visit this site. SchoolArts Magazine also has advocacy articles on Pinterest here.
Nancy Walkup
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